Long time Client, Aline, approached Tom with a problem; They needed to promote new software but couldn’t, at the time, provide any images or demonstrations of it. Thankfully animation is a powerful tool in these circumstances.

It began with a meeting to get the specific details of what the software would be, receiving a script, and discussing new marketing standards for the visual style (which updated previous imagery created by Lightsail). Tom then started with a blank canvas and pulled in some new, more eye-catching visual styles for a simple yet polished finish that brings energy and enthusiasm with the goal to get the viewers ready to buy!