This was a large project in the sense that it spanned lots of messaging hurdles AND geographically.

WICHE wanted to tell the organization’s whole story as best it could in front of a large in-person conference and they wanted to feature many people past and present, which video is wonderfully suited for. However, the organization spans across the entire western U.S. and the project had a set budget. This is where Lightsail’s partnership mentality took a noticeable front seat.

Working alongside the incredible Communications Director of WICHE, we organized and arranged for recordings to take place in several states and have footage delivered at exact specifications. The interviews were carefully set up with several being virtually overseen by our Executive Director. In the end, WICHE and all the individuals within the organization were thrilled with how the story all came together and thought it did a great job communicating the overall story.